Branded Customer Service - The New Competitive Edge

Janelle Barlow, Paul Stewart , «Branded Customer Service : The New Competitive Edge»
Berrett-Koehler Publishers | ISBN 1576752984 | October 2004 | CHM | 264 Pages | 1,50 Mb

 
Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizable brand position and then make it live through delivery of service. Challenges to consistency are discussed, as well as the internal promotion of brands, the reinforcement of brands through staff and customer interactions, and how to link brands to selling styles and messages.


http://hotfile.com/dl/58176357/b33c34c/Branded_Customer_Service_-_The_New_Competitive_Edge.rar.html

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Branding For Dummies

Branding For Dummies (For Dummies (Business & Personal Finance))
For Dummies | December 6, 2006 | ISBN: 0471771597 | 384 pages | PDF | 7 MB

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.

Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:

* Defining your company’s identity
* Developing logos and taglines
* Launching your brand marketing plan
* Managing and protecting your brand
* Fixing a broken brand
* Making customers loyal brand champions

Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.

http://hotfile.com/dl/58176362/a2349ea/Branding_For_Dummies.rar.html

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HOT!!! (cái hình hot :D) 1000 cách "giở trò" trong Photoshop!

1000 Tricks with Adobe Photoshop |1 PDF-326 pages | 30mb


Hot hông pà kon!
hehe

È hèm! tập trung vào quấn đề nha:
ebook gồm 1000 "trò" khá ngắn gọn,
bài nào củng hot (khá giống hình ở trên)

không wa' cao siêu nhưng bảo đảm có ích cho những khoảng thời gian luyện level
mổi trick là 1 bài thể hiện cách ngắn nhất
để đạt được ý tưởng nhanh nhất và hiệu quả nhất!

chúc các bạn có nhửng khoảng thời gian zui zẽ "bên" cái ebook này!!!

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